Keds

What does it mean to be a woman?
WHATEVER. YOU. WANT. IT. TO. MEAN.
We can’t shout this loud enough.

There is no box. There is no ideal. There is no right way to be a woman, and there is certainly no wrong way.

So we’re not going to try to define, or redefine, what it means to be a woman, and instead listen to what it means to each and every one of you.

Then, we’re going to create and innovate to support whatever that is.